Why AI Governance Cannot Wait

Your People Are Already Using AI.
Your Organization Needs a Policy.

AI is already changing how organizations conduct research, create content, communicate with stakeholders, analyze information, and manage everyday workflows. Without clear guidelines, employees are left to make their own decisions about privacy, accuracy, disclosure, intellectual property, and acceptable AI use.

This program will help you replace that uncertainty with a practical path forward.

During This 90-Minute Program, You’ll Learn How To:

Who Should Attend?

This program is designed for professionals working in communications, public relations, marketing, content, human resources, information technology, legal, compliance, risk management, and organizational leadership.

It will be especially valuable for leaders helping their organizations determine how AI should—and should not—be used.

Your Presenter

Michael Shmarak

Corporate Communications Executive | Earned Media, Reputation Management and Executive Positioning

Michael Shmarak is a communications strategist, marketing executive, educator, and thought leader specializing in the intersection of artificial intelligence, public relations, marketing strategy, and organizational communications.

Michael has held senior communications and marketing leadership roles across multiple industries and currently serves as an executive communications strategist with Impact Partners. He also teaches brand management, public relations, and social media strategy at Northwestern University and the University of Chicago.

A frequent writer and speaker on artificial intelligence, marketing, and communications strategy, Michael focuses on helping organizations responsibly integrate AI while preserving authenticity, credibility, and human judgment.

This 90-minute program expands on Michael’s presentation from the 2026 AI Accelerator Virtual Boot Camp, providing additional time to explore how organizations can begin developing practical AI policies.