Becky Graebe

Becky Graebe is a seasoned leader in employee communications, known for her passion and expertise in fostering connections between leaders, employees, and the customers they serve. As Senior Manager of Communications at SAS in Cary, North Carolina, Becky specializes in creating communication strategies that engage, inform, and inspire employees to deliver their best work. With a career spanning over two decades, she has been at the forefront of transforming internal communication through innovative tools, platforms, and employee advocacy initiatives. Her approach is rooted in the belief that improving the employee experience is the most effective way to strengthen a company’s brand and customer relationships.

Prior to her current role, Becky served as Senior Strategy Director at Firstup (formerly Dynamic Signal and SocialChorus), where she advised global enterprises on launching next-level communication and engagement strategies. Her work included conducting strategy workshops, analyzing employee intelligence, and guiding organizations to align their communications with business goals. Earlier in her career, Becky spent over 15 years at SAS as Director of Communications, where she led award-winning efforts, including launching a global intranet, transitioning legacy newsletters to targeted digital tools, and championing early employee advocacy programs.

Becky’s leadership philosophy is centered on humanizing communication—softening the path between leadership and employees, amplifying voices across all levels, and creating spaces where employees feel seen, valued, and empowered. Her work reflects a deep understanding of how trust, authenticity, and integrity are essential to building strong organizational cultures.

A strong advocate for professional development, Becky actively supports organizations like the PRSA Employee Communications Section Board and Triangle Women in Communications, contributing her insights to advance the field. Her LinkedIn about section speaks to her core mission: to remove barriers, encourage employees to bring their whole selves to work, and champion meaningful conversations that inspire connection and purpose.

Becky’s ability to combine innovative technology with authentic storytelling has made her a trusted expert in the employee communications space. She believes that communicators have the power to shape a better tomorrow for organizations and their people. When she’s not driving impactful communications strategies, Becky brings her philosophy of fun and connection to life—listening, learning, and encouraging those around her to be part of the conversation on topics that matter.