Dux Raymond Sy

Dux Raymond Sy is a dynamic business leader, brand strategist, and technology expert with over two decades of experience driving organizational transformation and innovation. As the Chief Brand Officer and Philippines Country Manager at AvePoint, a leading cloud solutions provider, Dux oversees global brand initiatives that enhance engagement, loyalty, and demand generation. In his dual role, he also spearheads business growth, expands into new markets, and establishes operational excellence for AvePoint's Philippines subsidiary.

Dux’s expertise lies in simplifying complex concepts and aligning technology with business value to drive meaningful outcomes. A Microsoft Regional Director (RD) and Most Valuable Professional (MVP), he brings deep insights into digital transformation, enterprise collaboration, and marketing strategy. He is the author of SharePoint for Project Management and a prolific content creator, contributing to numerous whitepapers, articles, and thought leadership initiatives.

As a globally recognized speaker, Dux has captivated and inspired audiences of more than 25,000 at premier industry events such as Microsoft Ignite, SHRM, Modern Workplace Summit, and more. His ability to deliver dynamic and interactive presentations has made him a sought-after voice on topics like business transformation, technology adoption, and leadership. Further amplifying his thought leadership, Dux hosts the #ShiftHappens podcast, where he shares inspiring stories of organizations overcoming challenges and driving change through technology.

Before his current role, Dux served as Chief Marketing Officer at AvePoint, where he developed and executed global marketing strategies, integrated brand development, content marketing, and demand generation across business units. Earlier, as Chief Technology Officer for AvePoint’s Public Sector division, he supported clients worldwide in accelerating their digital transformation efforts.

In addition to his corporate leadership, Dux is a mentor with Microsoft for Startups, advising tech entrepreneurs on growth, marketing, and sales strategy. He also serves as an Executive Board Member for Fast Company, contributing thought leadership on technology’s role in shaping the future of business.

With a passion for innovation, inclusion, and technology for good, Dux is dedicated to helping individuals and organizations harness technology to achieve their goals. Known for his ability to connect, educate, and inspire, he continues to lead by example—simplifying complexity, elevating brands, and delivering lasting value. When he’s not “making shift happen,” Dux enjoys mentoring, creating engaging content, and championing change in the digital workplace.