Jacqueline Lisk

Speaker Spotlight

Jacqueline Lisk is a journalist, editor, and content strategist with 15 years of professional writing and editing experience. She is comfortable tackling any topic but specializes in business—particularly small business, adtech, marketing, HR, culture, health, health technology, diversity, and inclusion.

Jacqueline frequently writes for Boston Globe Media, Inc. Magazine, and Fast Company branded content teams. She has created stories, infographics, and video scripts for dozens of companies, including BambooHR, Sapience Analytics, Microsoft, Fever-Tree, Insperity, Prime Therapeutics, Merck, UPS Store, 3M, Mozilla, Coldwell Banker, Ford, Intel, AT&T, Lenovo, Capital One, and Principal. She also ghostwrites on behalf of business executives. Her bylines have appeared in Forbes, Entrepreneur, Fortune, AdExchanger, MediaPost, VentureBeat, The Drum, ExchangeWire, Ad Age, and many more. The book she helped write and edit, The Do-It-Yourself Guide to Creating Positivity Publicity, is available on Amazon.

As president of JR Lisk, Inc., Jacqueline helps businesses create and execute effective and sustainable content marketing strategies. Her past and current clients include StitcherAds, 24 Hour Home Care, OnCore Media, Sapience Analytics, Rightpoint, Star Global Consulting, Cloudinary, Associated Press, Freewheel/Comcast, MoPub/Twitter, Monster.com, MODCo Creative, and BioClinica. She regularly speaks at industry and company events and at universities about branded content, ghostwriting, and storytelling best practices.

Previously, Jacqueline served as head of digital product at Mediaplanet, a global content marketing company that produces print supplements and digital sites in partnership with leading publishers. She co-launched the content marketer’s digital arm in 2013, creating the product, business model, and pricing strategy, while overseeing editorial and production processes. Jacqueline played a crucial role in deploying the business across the company’s European markets and ensuring profitability in year one. Prior to that, she served as Mediaplanet’s global head of production and North American editorial director. In that role, she wrote and edited special supplements on health, lifestyle, and business topics, which were published in USA Today, New York Times Magazine, Wall Street Journal, The Washington Post, Chicago Tribune, Los Angeles Times, San Francisco Chronicle, and other top newspapers.

Jacqueline began her career at Penguin Group, where she worked directly with authors on publicity strategies for their new books. She lives in Ridgefield, CT, with her husband and two children. She is an avid reader and writer (perpetually working on the next great American novel, of course) and a lover of movies, music, good TV, and travel. Like Jack London, she plans to use her time.