Jenn Herman

Jenn Herman is a globally recognized expert in Instagram marketing, celebrated author, and sought-after international speaker with a unique journey that began in forensic science. Graduating at the top of her class with a Master’s in Forensic Science, Jenn's early aspirations shifted during the recession, steering her toward a career in marketing. Today, she is a leading voice in Instagram strategy, blending her scientific mindset with creativity to help brands and businesses thrive.

Jenn’s passion for Instagram was sparked in 2013 when she launched her blog, Jenn’s Trends, to fill the gap in Instagram-focused business advice. Driven by her natural curiosity and analytical skills, she began experimenting with strategies, testing theories, and sharing her insights. Her blog quickly gained traction, earning her recognition as a trailblazer in Instagram marketing. In fact, she is credited with popularizing tactics like the "click the link in the bio" call-to-action.

As a pioneer in the field, Jenn has authored four Dummies books, including Instagram for Business for Dummies and Instagram for Dummies, which have become essential guides for marketers and businesses. Her expertise has been featured in major outlets such as Inc., Fox News, HuffPost, The Verge, and Yahoo Finance. She has also delivered keynote presentations and workshops for audiences worldwide, teaching actionable strategies to businesses of all sizes.

What sets Jenn apart is her scientific approach to Instagram. She continues to analyze algorithms, conduct case studies, and diagnose trends, ensuring her clients receive tailored, data-driven solutions. Jenn’s commitment to understanding each client’s unique goals allows her to develop Instagram strategies that drive engagement, growth, and tangible results.

Beyond her expertise in social media, Jenn brings a diverse career background that includes product development, project management, sales, human resources, and business administration. Her holistic understanding of organizational dynamics enables her to connect social media efforts with broader business objectives, helping companies leverage Instagram to enhance their entire organization.

Jenn is also a proud single mom, a Hallmark Channel enthusiast, and a self-proclaimed pizza aficionado. Whether she’s teaching Instagram best practices, consulting with brands, or sharing her insights on podcasts and webinars, Jenn is driven by a single mission: to empower businesses and marketers with the tools and strategies to succeed in the ever-changing world of social media.