Speaker Spotlight
Karrie Sullivan is a seasoned marketing, sales, and digital transformation leader with over two decades of experience driving innovation and business growth across industries. As the Principal and Chief Transformation Officer of Culminate Strategy Group, Karrie helps organizations navigate complex challenges and achieve lasting results. Her expertise lies in integrating strategy, data, and advanced technologies like artificial intelligence to redefine business operations, optimize performance, and foster growth.
Karrie has worked with globally recognized brands, including the Chicago Tribune, Allstate, Navistar, Career Education Corporation, Cap Gemini Ernst & Young, Ford, and Nissan/Infiniti. Her deep understanding of organizational change and transformation has positioned her as a trusted advisor to executives and teams in industries ranging from media and financial services to education and technology.
Under her leadership, Culminate Strategy Group has pioneered initiatives such as the PerfectPilot GenAI Starter Pack, an innovative approach that uses AI to segment employees, drive near-100% adoption rates of AI solutions, and deliver rapid ROI for organizations implementing tools like Copilot and ChatGPT. By combining human intelligence with cutting-edge AI, Karrie and her team design transformational strategies that empower organizations to thrive in a rapidly evolving landscape.
Before founding Culminate, Karrie held leadership roles that showcased her ability to drive impactful change. As CMO/CRO at TSI, she transformed revenue strategies by implementing data governance and integrating disparate systems. At Tribune Media, she led the development of mobile and digital strategies, launching groundbreaking e-commerce initiatives and re-organizing marketing and circulation efforts, earning recognition for her innovative work. In previous roles at SmartSignal and Navistar, she successfully positioned companies for growth, leading to acquisitions by General Electric.
Karrie’s commitment to innovation extends beyond her executive roles. She contributes to the Forbes Business Council, offering thought leadership on digital transformation, and mentors organizations on data strategy, change management, and technology adoption. With a passion for empowering communicators, she emphasizes their critical role in facilitating organizational change and aligning stakeholders around a shared vision.
Known for her ability to simplify complexity and deliver tangible results, Karrie is a sought-after leader in digital transformation and AI-driven organizational design. Whether advising on large-scale change initiatives or developing strategies for the future of work, Karrie Sullivan consistently drives success by aligning people, processes, and technology to achieve extraordinary outcomes.