Linda Zebian is a communications professional at Muck Rack, an AI-powered communications platform that helps public relations teams monitor media coverage, understand their audiences, and measure the impact of their work. Her experience connects traditional media relations with the rapidly evolving technologies changing how organizations communicate and build visibility.
Through her work at Muck Rack, Linda brings a perspective on the relationship between journalists, public relations professionals, and the tools that increasingly influence how information is discovered and shared. As AI-powered search and answer engines become more prominent, communicators must consider not only whether their announcements are newsworthy, but also how their content is structured, understood, and surfaced across digital platforms.
This evolution is particularly important for the press release, one of public relations' most established communications tools. While strong headlines, clear writing, credible sources, and journalistic relevance remain essential, today's releases must also account for traditional search engines and AI-driven discovery.
At The AI-Enhanced Communications Strategy virtual training on December 10, 2026, Linda will present "The Modern Press Release: Writing for Journalists, Search Engines and AI." This focused, 25-minute session will explore practical ways to strengthen press releases for today's media environment while preserving the clarity, credibility, and newsworthiness that journalists expect.
Attendees will gain a better understanding of how thoughtful headlines, factual information, clear organization, and authoritative attribution can help press releases serve multiple audiences, from reporters and editors to search platforms and AI-powered information tools.
