THE EVENT NEXUS PRESENTS

Advanced Writing & Editing
Virtual Conference

Better Reporting. Stronger Storytelling. Sharper Editing.

Join The Event Nexus for a two-part virtual conference built for communicators who need to gather better information, tell stronger stories, and adapt their work across today’s most important channels.

Day One features expert-led sessions on reporting fundamentals, using AI to strengthen research, shaping clear and memorable stories, delivering content through podcasts, building video-first storytelling strategies, and understanding the role of strong editorial judgment.

One week later, we return for a focused review session where attendees can submit written, audio, or video work for practical feedback and critique from our experts.

Thursday, June 11 & Thursday, June 18, 2026

June 11: 12:00 – 4:30 P.M. ET | June 18: 12:00 – 2:30 P.M. ET

Live Virtual Sessions

Advanced Writing & Editing Virtual Conference

Writing Doesn’t Fail Because of Tools.
It Fails When the Story Isn’t Clear.

Build stronger reporting, sharper stories, and clearer communication across written, audio, video, and AI-assisted formats.

Storytelling across written, audio, and video formats

Even strong ideas fall flat when reporting is weak, structure is unclear, or the message isn’t adapted for the platform. This conference focuses on building strong editorial foundations first—then applying them across modern channels, including AI-assisted workflows, podcasts, and video.

Build stories that hold up—no matter where they’re delivered.

How This Conference Approaches Writing & Editing

Strong communication doesn’t start with writing—it starts with reporting. The ability to gather the right information, shape it into a clear story, and deliver it across multiple platforms is what separates average communicators from trusted ones.

This conference is built around that reality. The first session brings together experienced communicators to cover reporting, storytelling, editing, and distribution in today’s environment—where written, audio, video, and AI-supported workflows all play a role. One week later, we return for a focused review session, where attendees can submit work and receive practical feedback and critique.

This conference focuses on:

Gathering better information through disciplined reporting · Using AI to support research without replacing judgment · Structuring stories that are clear, memorable, and actionable · Adapting storytelling across written content, podcasts, and video platforms · Understanding how distribution channels shape the message · Applying editorial thinking to improve clarity, tone, and credibility · Recognizing why strong editing is essential to every communication team

Day 1: Full conference sessions (12:00–4:30 PM ET) · Day 2: Writing, audio, and video review session (12:00–3:00 PM ET)

Why You Should Attend

Strengthen your reporting foundation by learning how to gather the right information, ask better questions, and build stories that are grounded in substance—not assumptions.
Tell clearer, more compelling stories using proven storytelling structures that make your communication easier to understand, remember, and act on.
Use AI to support your work—not replace it by learning how to guide AI tools for research and content development while maintaining editorial judgment and credibility.
Adapt your writing across platforms including articles, podcasts, and video—so your message holds up no matter where it’s delivered.
Understand the role of strong editing in shaping tone, improving clarity, and ensuring consistency across all communications.
Apply what you learn in a live review session where selected attendee work—written, audio, or video—is evaluated and refined with direct feedback.

This conference is for communicators who want to move beyond surface-level writing and develop the reporting, storytelling, and editorial discipline needed to produce work that holds up in any format.

Individual Access For Individual Professionals

$495

per person

Purchase

Build stronger stories through better reporting and sharper editing.
Learn how to gather the right information, structure it clearly, and deliver it across written, audio, and video channels.

Most Popular Small Team Access For Small Teams

$795

for 2-5 people

Purchase

Perfect for small teams improving reporting, storytelling, and editing.
Build shared discipline around how you gather information, shape stories, and deliver content.

Best Value Large Team Access For Organizations

$995

for 6 to 10 people

Purchase

Ideal for larger teams standardizing reporting, storytelling, and editing.
Align your team around clear, consistent approaches to developing and delivering communication.

AGENDA

Advanced Writing & Editing Virtual Conference Schedule

Day 1: Thursday, June 11, 2026 · 12:00–4:25 p.m. ET

12:00–12:10 ET Welcome from Your Moderator

Jim Ylisela

Jim Ylisela, co-founder of Ragan Consulting Group, opens the conference, welcomes attendees, and previews the June 18 live review session where attendees may submit their own work for expert feedback.

12:10–1:00 ET Turn AI into an Intern, Creative Partner and Consultant

Steve Crescenzo

AI isn’t just a writing tool. Steve Crescenzo will show communicators how to use AI as an intern, creative partner, and consultant across daily communication work.

You’ll learn how to use AI for:

Content creation: draft articles, social posts, scripts, and more without losing your voice
Editing: sharpen headlines, fix structure, and polish tone
Research: pull insights, audience questions, and trends more efficiently
Interviewing: prepare smarter questions and test message clarity

Read Bio →

1:00–1:10 ET · Transition

1:10–2:00 ET Where Stories Fail—and What You Can Do About It

Tom Corfman

Jim Ylisela

Good storytelling is about news judgment, structure, clarity, and emotion. Tom Corfman and Jim Ylisela will share examples from their hands-on editing and coaching work with communicators.

You’ll learn how to:

Help writers find what’s missing
Organize a complicated story
Find the “one thing” that matters most and make sure readers see it
Craft stronger headlines, teasers, and quotes

Submit your work for the June 18 live editing session.

Read Tom’s Bio →

2:00–2:10 ET 10-Minute Break

2:10–3:00 ET How to Deliver News with a Daily Podcast

Nancy Johnson

Nick Lanyi

Nancy Johnson of the College of American Pathologists and RCG’s Nick Lanyi will showcase the PATH News Network’s five-days-a-week morning newscast.

You’ll learn how to:

Establish an editorial process to post timely weekday stories
Mix industry news with real-time stories about members and their work
Conduct interviews and choose tight sound bites for a five-to-seven-minute newscast
Learn from excerpts of the PATH News Network’s daily newscast

Read Nancy’s Bio → Read Nick’s Bio →

3:00–3:10 ET · Transition

3:10–4:00 ET How to Produce Video-First Storytelling

Justin Allen

Video is no longer a “nice-to-have” add-on. Today, it is often the up-front medium for timely news and eye-catching features across platforms, especially social media.

You’ll learn how to:

Think about video as a storytelling channel, not just a library
Use video-first storytelling to grab attention and drive audiences to additional content
Apply practical tools and tips for timely social media video content

Read Bio →

4:00–4:30 ET Why Everyone Needs an Editor: Lessons from the Editing Desk Panel

The day closes with a panel discussion on the role of editing in modern communication—why it matters, what it protects, and how it improves every format from written content to podcasts and video.

Discussion topics include:

Why editing is more than grammar and proofreading
How editors protect clarity, tone, credibility, and consistency
What strong editorial judgment looks like across platforms
How editing principles apply to written content, podcasts, newsletters, and video

Jim Ylisela

Moderator

Rob Reinalda

Panelist

Tom Corfman

Panelist

Read Jim’s Bio → Read Rob’s Bio → Read Tom’s Bio →

Bonus Review Session

Thursday, June 18, 2026 · 12:00–2:30 p.m. ET

Applying Reporting, Storytelling & Editing to Real Attendee Work

One week after the main conference, attendees will return for a live, practical review session focused on application. Participants will be invited to submit examples of their own written, audio, or video work in advance. Selected submissions will be reviewed and critiqued by event speakers, with an emphasis on improving reporting, structure, clarity, storytelling, editing, and delivery.

During this session, attendees will see how to:

Evaluate whether a piece of communication is built on strong reporting
Identify where a story needs more focus, structure, or audience clarity
Strengthen headlines, leads, transitions, tone, and calls to action
Understand how editing improves credibility, consistency, and impact
Adapt feedback across written, audio, and video formats
Apply the lessons from Day 1 to real communication challenges

Details on how to submit work for possible review will be provided to registrants before the event.

What You Receive With Registration

A practical, instructor-led virtual conference designed to help communicators report better, tell stronger stories, edit with discipline, and use modern platforms — including AI, podcasts, and video — to earn attention and trust.

✓ Live access to the full virtual conference — attend from anywhere and learn from experienced writers, editors, communicators, and content leaders.
✓ Reporting fundamentals for communicators — learn how to gather the right information, ask better questions, and build stories people remember.
✓ AI-assisted reporting strategies — discover how to train and use AI tools to surface better information, sharpen your thinking, and support stronger storytelling.
✓ Storytelling fundamentals — practical guidance on shaping information into clear, compelling stories with structure, purpose, and momentum.
✓ Podcast case study — see how the College of American Pathologists delivers news through a daily podcast and what communicators can learn from that model.
✓ Video platform strategy — explore how to tell your story across YouTube and other video platforms without treating every channel the same.
✓ Editing panel discussion — a candid conversation on why every communicator needs an editor, because even good writers need a sharp blade.
✓ On-demand replay access — revisit the full conference after the live event.
✓ Certificate of Completion recognizing your professional development.

Jim Ylisela

Reporting · Storytelling · Editing

Jim Ylisela helps communicators become stronger reporters and storytellers by showing how better questions, sharper judgment, and clearer structure turn raw information into communication people remember.

READ BIO → LinkedIn

Steve Crescenzo

AI · Reporting · Communication

Steve Crescenzo shows communicators how to use AI as a reporting partner, helping them ask better questions, uncover stronger material, and keep human judgment at the center.

READ BIO → LinkedIn

Tom Corfman

Storytelling · Journalism

Tom Corfman brings deep journalism and storytelling experience, helping communicators find the real story inside complex information and shape it with clarity, sequence, and purpose.

READ BIO → LinkedIn

Rob Reinalda

Editing · Writing · Communication

Rob Reinalda is an award-winning editor, writer, and communications consultant who helps organizations strengthen their content through clearer writing, sharper editing, and stronger storytelling. His work focuses on helping communicators produce content that is concise, credible, and audience-focused.

READ BIO →

Nancy Johnson

Editing · Podcast News

Nancy Johnson shares how editorial planning and daily discipline can turn organizational expertise into useful recurring content, using a real-world podcast case study for communicators.

READ BIO → LinkedIn

Nick Lanyi

Writing · Podcast Storytelling

Nick Lanyi brings writing and consulting experience to the podcast case study, showing how to structure, script, and deliver timely information in an audio-first format.

READ BIO → LinkedIn

Justin Allen

Video · YouTube Storytelling

Justin Allen helps communicators treat YouTube and video platforms as storytelling channels, showing how to adapt messages for video-first audiences with clarity and intent.

READ BIO → LinkedIn

Produced by The Event Nexus

Professional development built for today’s communicators.

Founded in 2023, The Event Nexus produces focused, expert-led virtual conferences and workshops for communication, PR, marketing, and corporate affairs professionals. In a short time, our programs have reached 2,000+ communicators across hundreds of organizations, delivering practical training designed for real-world decision-making—not theory.

We work with experienced practitioners and respected thought leaders to create learning experiences that are clear, credible, and immediately useful.

Every program is designed to help communicators perform when the stakes are high.

What Past Attendees Say

Feedback from communicators who’ve attended previous Event Nexus writing, storytelling, and communications programs.

“The training was practical, direct, and immediately useful. It helped me rethink how we gather information before we write—and how much stronger the final story becomes when the reporting is better.”

Corporate Communications Professional
Enterprise Organization

“A strong balance of fundamentals and real-world application. The sessions gave our team better ways to structure stories, sharpen messages, and edit with more purpose.”

Internal Communications Leader
Large Organization

“Well-paced and built for professionals who have to communicate complex information clearly. The focus on reporting, storytelling, editing, and AI-supported workflows was exactly what I needed.”

PR & Communications Manager
Public Sector Organization

FREE VIRTUAL WORKSHOP

Elevate your Internal Communications: 3 Steps to Connect with your Audience

Join us for this free virtual event: listen better, fix what’s broken, and execute with impact.

October 23, 2025

1:00pm - 2:30pm EST

VIRTUAL WORKSHOP

FREE VIRTUAL EVENT

Virtual Conference

Crisis Communication Virtual Conference

This event will give you and your team the frameworks, examples, and tools to stay calm, communicate clearly, and lead effectively — no matter what unfolds.

December 11, 2025

12:00pm - 4:30pm EST

VIRTUAL CONFERENCE

Event Recording Included

Frequently Asked Questions

Is this conference live or on-demand?

This is a live, two-part virtual conference. The main conference takes place Thursday, June 11, 2026 from 12:00–4:30 p.m. ET, followed by a focused review session on Thursday, June 18, 2026 from 12:00–3:00 p.m. ET. A full on-demand replay will be provided to registrants after the event.

Can my team attend?

Yes. We offer both small team registration for 2–5 team members and large team registration for 6–10 team members. Team orders do not require each person to sign up separately. Each team member receives their own unique login, access to the on-demand replay, and Certificate of Completion.

What if I can’t attend the full conference live?

We recommend attending live, especially for the June 18 review session. That said, registrants will receive access to the on-demand replay after the conference.

What happens during the review session?

The June 18 session is a practical review and critique session. Attendees will be invited to submit written, audio, or video work in advance for possible review by selected speakers. The goal is to apply the lessons from Day One to real communication work.

Do I need to submit work to attend the second session?

No. Submitting work is optional. Attendees can still benefit by observing the review process, hearing speaker feedback, and seeing how reporting, storytelling, editing, and platform choices affect real examples.

What topics will the conference cover?

Sessions will cover reporting fundamentals, using AI to become a better reporter, storytelling structure, daily podcasting as a news-delivery format, YouTube and video storytelling, and why every organization needs strong editing.

Will I receive a certificate?

Yes. Each registrant, including each person included in a team order, will receive a Certificate of Completion after the conference to recognize their professional development.

Who should attend this conference?

This conference is designed for corporate communications, internal communications, PR, marketing, content, and editorial professionals who need to gather better information, tell stronger stories, edit with more discipline, and adapt communication across written, audio, video, and AI-supported workflows.

Advanced Writing & Editing
Virtual Conference

Writing Doesn’t Fail Because of Tools.
It Fails When the Story Isn’t Clear.