AI Accelerator Virtual Boot Camp

AI Is Changing Communications.
Learn How to Put It to Work.

AI is changing how communications, PR, and marketing professionals research, create content, reach audiences, improve visibility, and make decisions. Spend one focused afternoon learning practical strategies for putting AI to work across your organization.

Practical AI strategy, AEO, research, content workflows, automation, and governance

This virtual boot camp brings together experienced AI, communications, PR, marketing, research, and search experts to help you understand what is changing, what matters now, and how to apply AI responsibly and effectively across your work. The focus is practical: better research, stronger content, greater visibility, smarter workflows, sound professional judgment, and responsible AI use.

Move beyond AI experimentation and start building smarter communications workflows.

How This Boot Camp Approaches AI

AI is moving too quickly for communications, PR, and marketing professionals to treat it as a side project. The real challenge is not simply learning a new tool. It is understanding where AI creates value, where human judgment remains essential, and how to use these technologies responsibly without sacrificing accuracy, credibility, or trust.

This virtual boot camp is built around practical application. The sessions explore how AI is reshaping research, content strategy, discoverability, communications workflows, governance, trust, and organizational decision-making. The goal is to help you move beyond experimentation and begin using AI with greater confidence, purpose, and discipline.

This boot camp focuses on:

Understanding how AI is changing communications, marketing, and PR • Improving research and information gathering with AI • Using AI to strengthen content strategy and production workflows • Preparing content for Answer Engine Optimization and AI-powered discovery • Building trust and maintaining a credible human voice • Creating responsible guidelines for AI use • Developing practical AI policies for communications and marketing teams • Applying AI tools in ways that improve speed, quality, consistency, and decision-making

Built for Today’s Communications & Marketing Professional

AI is touching virtually every part of communications, PR, marketing, and content strategy. Whether you are responsible for research, messaging, content, search visibility, reputation, audience engagement, or organizational strategy, the challenge is increasingly the same: how do you use AI to work more effectively without sacrificing accuracy, creativity, credibility, judgment, or trust?

The AI Accelerator is designed to help you answer that question with practical guidance—not hype.

One focused afternoon. Expert-led sessions. Practical guidance you can apply immediately across communications, PR, marketing, and content strategy.

Why You Should Attend

Understand where AI is taking communications, marketing, and PR so you can confidently prepare for the technologies, workflows, and expectations shaping the future of the profession.
Master Answer Engine Optimization (AEO) and learn how AI-powered search is changing content discovery, visibility, and digital communications.
Conduct research faster and more effectively using today's leading AI tools to analyze information, summarize complex topics, and uncover insights in minutes instead of hours.
Build smarter content strategies by combining AI with audience insights, human creativity, and proven communication principles that drive engagement and results.
Develop practical AI workflows that improve productivity across writing, planning, brainstorming, research, and day-to-day communications without sacrificing quality.
Learn how to use AI responsibly through practical guidance on governance, ethics, transparency, and implementing AI policies within your organization.
Leave with actionable strategies you can implement immediately to improve your communications, marketing, PR, and content creation efforts the very next day.

This boot camp is designed for communications professionals, PR practitioners, marketers, content creators, corporate communications teams, and organizational leaders who want to harness AI to work smarter, communicate more effectively, and prepare for the future.

PRICING

AI adoption isn't just an individual learning challenge. It's increasingly a team challenge.

Choose Individual, Team (2–5 attendees), or Department (6–10 attendees) registration. Team options are ideal for communications, PR, and marketing groups looking to build a shared understanding of AI, strengthen workflows, and establish more consistent standards for responsible use.

Individual Registration For One Attendee

$495

per person

Purchase

Perfect for communications, PR, marketing, and content professionals looking to build practical AI skills they can apply immediately in their work.

Most Popular Team Registration For 2–5 Attendees

$995

for 2–5 people

Purchase

Bring your communications, PR, or marketing team together to build a shared approach to AI, strengthen workflows, and establish consistent standards for responsible use.

Best for Organizations Department Registration For 6–10 Attendees

$1,295

for 6–10 people

Purchase

Designed for departments looking to build shared AI knowledge across research, content, search visibility, governance, trust, and strategic decision-making.

12:00–12:20 ET The AI Shift: Why Today’s Communications Playbook Is Being Rewritten

Artificial intelligence is fundamentally changing how organizations communicate, conduct research, create content, build trust, and connect with their audiences. In this thought-provoking opening session, Brian Malone will explore the major forces reshaping communications, public relations, and marketing—and explain why adapting to these changes is no longer optional.

You’ll learn how to:

Understand the five major ways AI is transforming communications and marketing
Recognize why search, research, content, trust, and governance are being redefined
Identify the opportunities and risks AI creates for organizations and professionals
Understand the strategic framework behind the day’s boot camp
Prepare your organization—and yourself—for the future of AI-powered communications

Presented By

Brian Malone Executive Producer, The Event Nexus View Biography →

Featured Workshop

12:20–1:35 ET AI Search Visibility Optimization: Getting Recommended in the Age of AI

Search is changing. This featured workshop explores how Generative Engine Optimization differs from traditional SEO and what organizations must do to improve visibility across AI platforms like ChatGPT, Google AI, Claude, and Copilot.

You’ll learn how to:

Understand what factors influence who AI engines recommend
See how AI platforms discover, evaluate, and cite content
Create content structured for AI-powered discovery
Improve organizational visibility
Identify practical GEO actions you can implement immediately

Presented By

Justin Seibert CEO, Direct Online Marketing View Biography →

Jonathan Bentz Senior AI & SEO Strategist View Biography →

1:35–1:45 ET 10-Minute Break

1:45–2:25 ET Research Like a Pro: Using AI to Find Better Answers Faster

Learn how to use AI as a practical research assistant while maintaining accuracy, transparency, and sound professional judgment.

You’ll learn how to:

Conduct faster audience, market, competitor, and media research
Summarize reports, transcripts, documents, and complex information
Build repeatable AI-assisted research workflows
Verify sources and reduce the risk of AI-generated errors
Turn research into useful insights, briefings, and recommendations

Presented By

Christopher S. Penn Co-Founder & Chief Data Scientist, Trust Insights View Biography →

2:25–2:30 ET Session Transition

2:30–3:10 ET AI-Powered Content Strategy: Creating Better Content in the Age of AI

Discover how AI can support smarter content planning, stronger audience insights, and more effective communications without replacing human creativity or strategic judgment.

You’ll learn how to:

Identify audience questions, needs, and content opportunities
Use AI to improve planning, ideation, and content development
Create more useful, differentiated, and audience-focused content
Maintain brand voice, accuracy, and human perspective
Connect content strategy with search, AEO, and measurable results

Presented By

Katie Robbert CEO & Co-Founder, Trust Insights View Biography →

3:10–3:15 ET Session Transition

3:15–3:55 ET The Human Advantage: Trust, Emotion & Communication in the Age of AI

As artificial intelligence transforms how organizations create and distribute content, the greatest competitive advantage is not the technology—it is understanding people. In this thought-provoking session, discover why emotion, trust, and human connection become even more valuable in an AI-driven world and learn how communicators can use behavioral science alongside AI to create messages that truly resonate.

You’ll learn how to:

Build trust in an era of AI-generated communication
Understand how emotion influences attention, decisions, and behavior
Create messages that connect on a human level
Balance AI efficiency with authenticity and empathy
Apply behavioral science to improve communication outcomes

Presented By

Elizabeth Edwards Founder, Volume PR & Creator of Affective Intelligence™ View Biography →

3:55–4:00 ET Session Transition

4:00–4:40 ET AI Governance: Building an Ethical AI Policy for Your Organization

Learn how to establish practical guidelines for responsible AI use across communications, PR, marketing, research, content creation, and organizational workflows.

You’ll learn how to:

Identify ethical, legal, privacy, and reputational risks
Define acceptable and unacceptable AI use
Create guidelines for transparency, review, and accountability
Protect confidential, proprietary, and customer information
Begin developing an AI policy your team can follow

Presented By

Michael Shmarak Communications Strategist & AI Governance Expert View Biography →

4:40–4:45 ET Closing Remarks & Next Steps

Final takeaways, replay and certificate information, available resources, and practical next steps for continuing your AI journey.

4:45 ET Event Concludes

Agenda topics and session times are subject to minor adjustments.

What You Receive With Registration

A practical, instructor-led virtual boot camp designed to help communications, PR, marketing, and content professionals understand AI, improve their workflows, increase visibility, and use emerging tools responsibly.

✓ Live access to the full virtual boot camp — attend from anywhere and learn from experienced AI, communications, marketing, search, and governance professionals.
✓ A featured Answer Engine Optimization workshop — learn how AI-powered search is changing discoverability and what organizations can do to improve visibility in generated answers.
✓ Practical AI research workflows — discover how to find, summarize, analyze, and validate information faster without sacrificing accuracy or professional judgment.
✓ AI-powered content strategy — learn how to use AI to identify audience needs, develop stronger ideas, improve planning, and create more useful content.
✓ Guidance on trust, authenticity, and human judgment — understand how to combine AI efficiency with empathy, credibility, creativity, and strategic leadership.
✓ AI governance and policy guidance — learn how to establish responsible rules for transparency, privacy, review, accountability, and acceptable AI use.
✓ Actionable frameworks and real-world applications — leave with practical ideas you can apply across communications, PR, marketing, research, and content operations.
✓ On-demand replay access — revisit the full boot camp after the live event and continue learning at your own pace.
✓ Certificate of Completion recognizing your professional development.

RESERVE YOUR SEAT

FEATURED SPEAKERS

Learn From AI, Marketing & Communications Leaders

Meet the experts who will help you navigate AI search visibility, research, content strategy, human-centered communication, responsible governance, and the practical changes reshaping communications, public relations, and marketing.

Brian Malone

Founder & Executive Producer, The Event Nexus

Brian Malone will open the boot camp with a big-picture look at how AI is rewriting the communications and marketing playbook, then connect the day’s sessions into a practical roadmap for navigating search, research, content, trust, and governance.

Read Full Bio

Justin Seibert

CEO, Direct Online Marketing

Justin Seibert will co-lead the featured workshop on AI search visibility, helping attendees understand how organizations can improve their chances of being discovered, evaluated, cited, and recommended by today’s leading AI platforms.

Read Full Bio

Jonathan Bentz

Senior AI & SEO Strategist

Jonathan Bentz will co-lead the featured workshop on AI search visibility, providing practical guidance for structuring content and strengthening organizational visibility across ChatGPT, Google AI, Claude, Copilot, and other AI platforms.

Read Full Bio

Christopher S. Penn

Co-Founder & Chief Data Scientist, Trust Insights

Christopher S. Penn will demonstrate how communications and marketing professionals can use AI as a powerful research assistant to analyze information, uncover insights, verify findings, and make faster, better-informed decisions.

Read Full Bio

Katie Robbert

CEO & Co-Founder, Trust Insights

Katie Robbert will show attendees how AI can support smarter content planning, stronger audience insights, and more effective communications while preserving brand voice, human creativity, and strategic judgment.

Read Full Bio

Elizabeth Edwards

Founder, Volume PR & Creator of Affective Intelligence™

Elizabeth Edwards will explore the human advantage in an AI-powered world, showing attendees how trust, emotion, behavioral science, and authentic connection can strengthen communications and improve audience response.

Read Full Bio

Michael Shmarak

Communications Strategist & AI Governance Expert

Michael Shmarak will lead the closing session on AI governance, giving attendees practical guidance for creating responsible AI policies, managing organizational risk, and establishing clear standards for ethical and accountable AI use.

Read Full Bio

Produced by The Event Nexus

Professional development built for today's communicators.

Founded in 2023, The Event Nexus produces focused, expert-led virtual conferences and workshops for communication, PR, marketing, and corporate affairs professionals. In a short time, our programs have reached 2,000+ communicators across hundreds of organizations, delivering practical training designed for real-world decision-making—not theory.

We work with experienced practitioners and respected thought leaders to create learning experiences that are clear, credible, and immediately useful.

Every program is designed to help communicators perform when the stakes are high.

What Past Attendees Say

Feedback from communications, marketing, public relations, and business professionals who have attended previous Event Nexus conferences and virtual boot camps.

“This wasn't just theory. I left with practical ideas I could immediately apply to our communications strategy. Every session delivered actionable takeaways that made me rethink how we'll use AI moving forward.”

Corporate Communications Director
Global Technology Company

“The speakers were outstanding. Every presentation was relevant, engaging, and filled with practical strategies our team could implement immediately.”

Marketing & Brand Manager
Healthcare Organization

“One of the best virtual conferences I've attended. The sessions were exceptionally well organized, highly practical, and packed with ideas we could put into practice the very next day.”

Senior Communications Manager
Fortune 500 Company

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VIRTUAL WORKSHOP

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This event will give you and your team the frameworks, examples, and tools to stay calm, communicate clearly, and lead effectively — no matter what unfolds.

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VIRTUAL CONFERENCE

Event Recording Included

Frequently Asked Questions

Is this boot camp live or on-demand?

The AI Accelerator Virtual Boot Camp is presented live on Thursday, August 27, 2026, from 12:00 p.m.–4:45 p.m. ET. Every registered attendee will also receive on-demand replay access for one full year following the event.

Can my team attend?

Absolutely. We offer Individual, Small Team (2–5 attendees), and Department (6–10 attendees) registration options. Every attendee receives their own login, replay access, handouts (when provided), and Certificate of Completion.

What if I can't attend live?

No problem. Your registration includes access to the complete on-demand replay, allowing you to watch every session whenever it's convenient for you during the following year.

What topics will be covered?

Sessions will explore artificial intelligence for communications, Answer Engine Optimization (AEO), AI-powered research, content strategy, workflow automation, trust and credibility, governance, AI policy development, and practical ways to integrate AI into communications, marketing, and PR.

Is this event designed for beginners or experienced AI users?

Both. Whether you're just beginning to explore AI or already using tools like ChatGPT, Claude, Gemini, or Microsoft Copilot, you'll gain practical strategies, new workflows, and insights you can immediately apply in your organization.

Will the sessions focus on strategy or specific AI tools?

Both. You'll learn practical techniques using today's leading AI platforms while also developing a broader understanding of strategy, governance, AI-powered search, and the future of communications.

Will this be another event about prompt engineering?

No. While prompting will certainly be discussed, this boot camp focuses on the bigger picture—how AI is changing communications, marketing, PR, search, research, governance, and organizational workflows. You'll leave with practical strategies, not just a collection of prompts.

Will I receive a certificate?

Yes. Every registered attendee—including each member of a team registration—will receive a Certificate of Completion after completing the event evaluation.

Who should attend?

This boot camp is designed for communications professionals, PR practitioners, marketers, content creators, corporate communications teams, government communicators, nonprofit leaders, higher education professionals, agencies, consultants, and anyone looking to understand how AI is transforming modern communications.

Master AI, AEO & the Future of Communications

AI Is Changing Communications.
Learn How to Put It to Work.

How This Boot Camp Approaches AI