The AI-Enhanced Communications Strategy: An Event Nexus Virtual Training for Communicators, Marketers and PR Professionals

The Event Nexus presents The AI-Enhanced Communications Strategy, a live virtual training for communicators, marketers and PR professionals. Thursday, December 10, 2026, from 12:00 to 4:45 p.m. Eastern Time.

Stronger writing. Greater visibility in AI-powered search. Smarter workflows. Better communications decisions.

Discover how to use AI to strengthen your writing, improve your organization's visibility in AI-generated answers, modernize your PR strategy, and streamline everyday communications work. Get practical tools and strategies you can put to work immediately through live, interactive training with experienced communications and AI professionals.

REGISTER & SECURE YOUR SEAT

Can't attend the entire event? Registration includes replay access.

What You'll Learn

Less AI Hype. More Practical Results.

Learn how to put AI to work across your communications strategy, from stronger writing and greater discoverability to modern PR practices and more efficient workflows.

AI-Assisted Writing

Write Better With AI.

Improve clarity, originality, and consistency while preserving your authentic voice. Discover how AI can strengthen research, drafting, and editing without replacing human creativity, expertise, or judgment.

GEO & AI Discovery

Get Discovered in AI-Powered Search.

Understand how generative engine optimization (GEO) is changing online visibility. Explore how earned media, authoritative content, and strategic communications can help your organization appear in AI-generated answers.

Modern Public Relations

Modernize Your PR Strategy.

Make press releases and earned media work harder. Learn how to create clearer, more discoverable announcements that serve journalists, traditional search engines, and emerging AI platforms.

Featured 90-Minute AI Training

Put Practical AI Tools to Work.

Move beyond basic prompting. Discover useful AI tools, better prompting techniques, and smarter workflows for research, planning, content development, and everyday communications responsibilities.

Extended training with Elizabeth Edwards, Founder & President, Volume PR

The Event Nexus Experience

See What Makes Our Training Different.

Five Expert-Led Sessions

Practical Knowledge.
Real-World Applications.

Learn from communications and AI professionals who understand the challenges you face. Explore practical ideas you can apply to your writing, PR strategy, AI visibility, and daily workflows.

Live Expert Q&A Replay Included Live Virtual Training
Explore the Full Agenda →

Built for communications, PR & marketing professionals.

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Invest in a smarter communications strategy for 2027. Register individually, with your team, or with your department.

Individual Registration For One Attendee
$495
per person
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 For professionals looking to create stronger infographics, use AI visual tools, and communicate more effectively.

SAVE $100

Regularly $595

Most Popular Team Registration For 2–5 Attendees
$995
Total
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Bring your team together to create clearer visuals, explore AI tools, and collaborate more effectively.

SAVE $200

Regularly $1,195

Best for Organizations Department Registration For 6–10 Attendees
$1,295
Total
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A cost-effective way to build visual communication skills and strengthen creative collaboration across your department.

SAVE $300

Regularly $1,595

Event Agenda

12:00–12:05 p.m.

Welcome and Opening Remarks with Brian Malone

12:05–12:55 p.m.

Opening Session · 50 Minutes

The 2027 Communications Outlook: Prepare for What's Next in an AI-Accelerated World

Stop reacting to change. Start preparing your communications strategy for what's coming.

Artificial intelligence is accelerating changes in how people consume information, make decisions, and interact with organizations. But AI is only one of several forces reshaping communications, marketing, business, and culture. This forward-looking session explores the developments communications leaders should be watching in 2027 and how professionals can translate emerging trends into stronger strategic decisions.

You'll Learn How To

  • Identify the trends that matter most to your organization's communications, reputation, and audience relationships.
  • Anticipate changing audience expectations as technology transforms how people discover, evaluate, and engage with information.
  • Translate emerging trends into strategic opportunities rather than simply reacting to the latest developments.
  • Prepare your communications priorities for 2027 with a more forward-looking approach to planning.

Speaker to Be Announced

12:55–1:00 p.m.  ·  Break

1:00–1:45 p.m.

Writing & Human Judgment · 45 Minutes

The Human Advantage: Better Writing, Stronger Judgment & Authentic Communications in the AI Era

Let AI improve your writing process without allowing it to replace your voice.

AI can generate polished paragraphs in seconds. But polished doesn't always mean persuasive, original, accurate, or authentic. Drawing on more than two decades as an executive speechwriter, Brent Kerrigan explores how communications professionals can use AI to support the writing process while protecting the human insight, creativity, and judgment that make messages meaningful. Discover where AI can save time, where it can undermine credibility, and how to make better decisions about its role in your work.

You'll Learn How To

  • Recognize the warning signs of generic AI writing and identify language that lacks originality, personality, or substance.
  • Preserve your organization's authentic voice while using AI to accelerate research, planning, and editing.
  • Use AI as a writing assistant rather than a replacement for professional expertise, authorship, and creative judgment.
  • Make smarter decisions about when to trust AI and when human verification, rewriting, or independent judgment is essential.
Brent Kerrigan

Brent Kerrigan

Executive Speechwriter & AI Communications Trainer

View Brent's Biography →

1:45–1:50 p.m.  ·  Break

1:50–2:40 p.m.

GEO & AI Discovery · 50 Minutes

Beyond Google: How to Build Visibility and Influence in AI-Powered Search

When someone asks AI about your industry, will your organization be part of the answer?

Your audiences are increasingly asking AI platforms for recommendations, research, and answers instead of relying exclusively on traditional search engines. That shift creates new challenges and opportunities for public relations professionals. Explore how generative engine optimization (GEO) is changing the rules of visibility—and how earned media, authoritative content, and strategic communications can help organizations become more discoverable and accurately represented in AI-generated responses.

You'll Learn How To

  • Understand how AI-driven discovery is changing PR and why traditional search visibility is no longer the entire picture.
  • Identify opportunities to improve your organization's AI visibility through credible content, earned media, and authoritative sources.
  • Evaluate how AI platforms describe your organization and identify gaps, inaccuracies, and opportunities to strengthen your digital presence.
  • Incorporate GEO into your communications strategy with practical approaches to monitoring and improving how your organization appears in AI-generated answers.

Speaker to Be Announced

2:40–2:45 p.m.  ·  Break

2:45–3:10 p.m.

Press Releases & AI Visibility · 25 Minutes

The Modern Press Release: Writing for Journalists, Search Engines and AI

Make your next press release work harder in a world where discovery goes beyond traditional media.

Press releases have traditionally helped organizations share news with journalists and media outlets. Today, they can also contribute to an organization's digital visibility and the information available to AI-powered search platforms. This focused session explores how communicators can adapt press release writing for modern discovery while preserving the clarity, credibility, and newsworthiness that journalists expect.

You'll Learn How To

  • Write stronger, more discoverable press releases without sacrificing journalistic relevance.
  • Structure announcements for clarity using informative headlines, concise summaries, and verifiable facts.
  • Understand the relationship between earned media and AI visibility and how credible coverage can support discoverability.
  • Modernize your press release strategy for traditional search and emerging AI-powered discovery.
Linda Zebian

Linda Zebian

Muck Rack

View Linda's Biography →

3:10–3:15 p.m.  ·  Break

3:15–4:45 p.m.

Featured AI Training · 90 Minutes

The AI Advantage: Essential Tools and Smarter Workflows for Today's Communicators

Move beyond experimenting with AI. Discover how to make it a practical, productive part of your communications work.

The AI landscape is evolving rapidly, and communications professionals face a growing challenge: determining which tools are worth their time, how to use them effectively, and where they can deliver meaningful results. In this extended 90-minute training session, Elizabeth Edwards, Founder & President of Volume PR, explores the expanding AI toolkit available to communicators. Through practical examples and demonstrations, discover ways to streamline everyday responsibilities, strengthen strategic thinking, improve content workflows, and approach AI adoption with greater confidence.

You'll Learn How To

  • Identify AI tools with real value for communicators and distinguish useful capabilities from unnecessary complexity.
  • Build more efficient workflows for communications research, planning, content development, and recurring responsibilities.
  • Get better results from AI platforms by improving how you structure instructions, provide context, and evaluate outputs.
  • Create a practical path toward AI adoption that saves time, supports better decisions, and helps your team work more strategically.
Elizabeth Edwards

Elizabeth Edwards

Founder & President, Volume PR

4:45 p.m.

Program Concludes

All times Eastern. Speakers, session topics, and times are subject to change. Audience Q&A opportunities are included throughout the program.

Who Should Attend

AI Is Changing Your Profession.
Be Ready to Lead What's Next.

Whether you manage an organization's reputation, develop communications strategies, create content, or lead a team, this training is designed to help you make smarter decisions, work more effectively, and approach AI with greater confidence.

Strengthen Visibility & Influence

PR & Media Relations Professionals

For professionals responsible for earned media, reputation management, and organizational visibility. Discover how to adapt your PR approach as journalists, search engines, and AI platforms change the way audiences discover and evaluate information.

Communicate With Confidence

Corporate & Internal Communicators

For communicators developing executive messaging, employee communications, and organizational narratives. Learn how to use AI to support your work while maintaining accuracy, authenticity, and the trusted voice of your organization.

Create Smarter, Work Faster

Marketing & Content Professionals

For marketers, content strategists, and digital communications professionals looking to improve productivity and results. Discover ways to streamline content creation, strengthen brand messaging, and make your work more discoverable across traditional and AI-powered channels.

Lead With a Smarter Strategy

Agency & Communications Leaders

For directors, agency owners, and senior leaders responsible for strategy, people, and performance. Explore where AI can deliver business value, how to evaluate new tools, and how to guide your team through the changes ahead in 2027.

You Don't Need to Be an AI Expert to Benefit.

Whether you're just getting started or already using AI in your daily work, you'll leave with practical ideas to strengthen your communications strategy and make better use of the tools available today.

REGISTER & SECURE YOUR SEAT

December 10, 2026  •  12:00–4:45 p.m. ET  •  Live Virtual Training

Can't attend every session live? Replay access is included with registration.




Meet Your Speakers

Expert perspectives.
Practical strategies for what's next.

Learn from experienced communications professionals who are helping organizations navigate AI, strengthen their messaging, and work more strategically. Additional speakers will be announced soon.

Brent Kerrigan, executive speechwriter and AI communications trainer

Writing & Human Judgment

Brent Kerrigan

Executive Speechwriter & AI Communications Trainer

With more than two decades of experience writing for executives, Brent Kerrigan understands what makes communication persuasive, memorable, and authentic. He explores how professionals can use AI to improve research, planning, and editing while preserving the originality, creativity, and human judgment that distinguish effective writing from generic content.

His Session · 45 Minutes

The Human Advantage: Better Writing, Stronger Judgment & Authentic Communications in the AI Era

View Biography →
Linda Zebian, Muck Rack

Press Releases & AI Visibility

Linda Zebian

Muck Rack

Linda Zebian of Muck Rack joins the program for a focused 25-minute session on the modern press release. Explore how to write for journalists, traditional search engines, and AI-powered discovery while preserving clarity, credibility, and newsworthiness. The session covers informative headlines, concise summaries, verifiable facts, and the relationship between earned media and AI visibility.

Her Session · 25 Minutes

The Modern Press Release: Writing for Journalists, Search Engines and AI

View Biography →
Elizabeth Edwards, Founder and President of Volume PR

Featured AI Training · 90 Minutes

Elizabeth Edwards

Founder & President, Volume PR

Elizabeth Edwards leads Volume PR and brings practical experience applying AI to communications and public relations. Her extended 90-minute session focuses on the tools, techniques, and workflows helping professionals research more effectively, develop stronger content, improve productivity, and make more strategic use of emerging technology.

Her Session

The AI Advantage: Essential Tools and Smarter Workflows for Today's Communicators

View Session Details →
Brian Malone, Executive Producer of The Event Nexus

Your Event Host

Brian Malone

Executive Producer, The Event Nexus

Brian will guide the program, connecting expert perspectives on authentic writing, emerging AI technologies, and practical communications strategies to help attendees prepare for what's next.

View the Agenda →
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The AI-Enhanced Communications Strategy

AI is changing communications.
Be ready to lead what's next.

Prepare your communications strategy for 2027. Discover how to improve your writing with AI, strengthen your organization's visibility in AI-powered search, and put smarter tools and workflows to work. Learn from four experienced communications leaders in one focused afternoon designed for PR, marketing, and communications professionals.

December 10, 2026 12:00–4:45 p.m. ET Live Virtual Training
REGISTER & SECURE YOUR SEAT

Can't attend the full afternoon? Replay access is included.

No advanced AI knowledge required. Practical insights for communicators at every stage of AI adoption.

Produced by The Event Nexus






Before You Join Us

Your questions, answered.

Everything you need to know about The AI-Enhanced Communications Strategy virtual training.

When and where does the event take place?

The AI-Enhanced Communications Strategy takes place entirely online on Thursday, December 10, 2026, from 12:00–4:45 p.m. Eastern Time. The afternoon features four expert-led sessions covering emerging communications trends, AI-assisted writing, generative engine optimization (GEO), and practical AI tools and workflows.

What if I can't attend the entire afternoon?

Your registration includes replay access. Attend the sessions you can live, then watch anything you missed afterward. You can also revisit presentations to review specific strategies, examples, and recommendations at your convenience.

Who should attend this virtual training?

The program is designed for public relations professionals, corporate and internal communicators, marketers, content creators, agency professionals, and communications leaders. The instruction is relevant to professionals working in corporations, agencies, associations, higher education, government, and nonprofit organizations. Whether you create content yourself or oversee communications strategy, you'll find ideas you can apply to your work.

Do I need previous experience using AI?

No advanced AI experience is required. The training is designed for communications professionals with varying levels of AI familiarity. If you're just beginning to explore AI, you'll gain a clearer understanding of its practical applications. If you're already using AI tools, you'll discover new approaches to improving workflows, strengthening your content, and integrating AI more strategically.

What is generative engine optimization (GEO), and why does it matter?

Generative engine optimization (GEO) focuses on improving how organizations, brands, and information are discovered and represented in AI-generated responses. As people increasingly turn to platforms such as ChatGPT, Gemini, and Claude for research and recommendations, communications professionals need to understand how AI visibility differs from traditional search engine optimization (SEO). Matt Dzugan of Muck Rack will explore the role of earned media, authoritative content, and strategic communications in helping organizations strengthen their visibility and influence in AI-powered search.

What AI tools and practical applications will be covered?

The program explores how AI can support communications research, strategic planning, writing, editing, content development, and more efficient workflows. In the featured 90-minute closing training session, Elizabeth Edwards of Volume PR will examine practical AI tools and approaches that can help communications professionals save time, improve productivity, and produce stronger work. Specific platforms and examples will be addressed during the presentations.

Will I need special software or paid AI subscriptions?

No paid AI subscriptions or specialized software are required to participate. The event is presentation-led, with expert instruction, examples, demonstrations, and opportunities for questions. You won't be expected to complete exercises or use specific AI platforms during the sessions. Some tools discussed by presenters may offer paid features or subscriptions, but purchasing them is not a requirement for attending.

Will I receive a certificate of completion?

Yes. A certificate of completion is available to participants who complete the required post-event survey. The certificate can be used to document your participation in professional development training.

How do I register myself or my team?

Registration will be available through this event page. You will be able to choose Individual Registration for one attendee, Team Registration for 2–5 attendees, or Department Registration for 6–10 attendees. Once registration opens, select the appropriate option and follow the instructions to complete your booking.

Thursday, December 10, 2026  •  12:00–4:45 p.m. ET  •  Live Virtual Training




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