THE EVENT NEXUS PRESENTS

Brand
Storytelling

Virtual Conference
 

Build a Brand Narrative People Trust — Inside Your Organization and Out

 

Thursday, February 26, 2026  |  12:00 p.m. – 4:45 p.m. ET

 

Register Today

How This Conference Approaches Brand Storytelling

Strong brands don’t struggle because they lack messages. They struggle when stories become fragmented—between leadership and employees, internal culture and external perception, strategy and execution.

This conference focuses on the moments that matter most: clarifying narrative, aligning voices, and building trust through stories that hold up under scrutiny—internally and publicly.

This conference focuses on:

Brand narrative clarity · Leadership storytelling · Internal and external alignment · Trust and credibility through story · Employee-driven brand storytelling · Storytelling across social, executive, and organizational channels

 

Strong Brands Don’t Rely on Messaging Alone

They Win on Clarity, Consistency, and Trust

 

Hear from Event Producer Brian Malone

In this brief message, Brian explains why this conference was created, who it’s designed for, and how strong brand storytelling aligns leadership, employees, and external audiences—especially when trust and credibility matter most.

Register now to strengthen your brand story—inside your organization and out.

 

 

Why You (or Your Team) Should Attend

  • Clarify your brand narrative so leadership, employees, and external audiences hear the same story—consistently and credibly.

  • Align internal and external storytelling to reduce fragmentation and strengthen trust across every channel.

  • Strengthen leadership communication by learning how executives and communicators can use story to guide decisions, culture, and reputation.

  • Activate employees as credible storytellers—without scripts, mandates, or “corporate voice” fatigue.

  • Future-proof your brand story by understanding how social platforms, AI, and changing expectations will shape trust in 2026 and beyond.

This conference is for communicators who want to move beyond tactics and become trusted advisors—helping leaders align people, purpose, and perception through a clear, credible brand story.

REGISTER AS AN INDIVIDUAL OR AS A TEAM

 

PRICING

Register for This Virtual Event as an Individual, Small Team (2–5 People), or Large Team (6–10 People)

Individual Access For Individual Professionals
$495
per person
Register Now
Register Now

Perfect for communications professionals seeking to enhance their crisis response skills. Join industry leaders for this intensive training and gain practical tools you can implement immediately within your organization.

Small Team Access For Small Teams
$795
for 2-5 people
Register Small Team
Register Team

Ideal for communications teams that need to align their crisis response strategies. Ensure your entire team develops a unified approach to crisis management with collaborative access to all conference materials.

Large Team Access For Organizations
$995
for 6 to 10 people
REGISTER LARGE TEAM
REGISTER LARGE TEAM

Comprehensive solution for organizations seeking to build robust crisis communication capabilities across departments. Includes exclusive access to expanded resources and personalized implementation support.

GREAT BRAND STORYTELLING IS MORE THAN MARKETING — IT’S LEADERSHIP, CLARITY, AND CONSISTENCY.
WHEN TRUST IS FRAGILE AND ATTENTION IS SCARCE, THE BEST COMMUNICATORS DON’T CHASE NOISE — THEY ALIGN VOICES, SHAPE MEANING, AND BUILD CREDIBILITY THAT LASTS.

AGENDA

All Sessions Listed in Eastern Time. Agenda Subject to Minor Adjustments.

REGISTER HERE
AGENDA

Brand Storytelling Virtual Conference Schedule

Thursday, February 26, 2026 · 12:00–4:45 p.m. ET

 
 
12:00–12:05 ET Welcome & Setting the Stage

The Event Nexus welcomes you to the Brand Storytelling Virtual Conference, outlines the flow of the day, and frames what brand storytelling means in 2026—across leadership, employees, and modern platforms.

 
12:05–12:35 ET From Brand Strategy to Brand Story
Speaker TBD

A clear brand strategy means little if people can’t repeat it. This session focuses on translating brand vision into language leaders and employees can actually use—consistently and credibly.

 
12:35–1:35 ET Your Best Brand Storytellers Are Already on Payroll Featured

Your brand’s best storytellers aren’t influencers, agencies, or your CEO on LinkedIn. They’re your employees. They already know the work, they already live the culture, and—when they’re informed and excited—they’re far more credible than any paid voice. In this session, we’ll break down how strong internal communication fuels stronger external storytelling, and how to give employees what they actually need to confidently tell your brand story in their own words—without turning them into corporate robots.

You’ll learn how to:

  • Arm employees with stories, not scripts—so they sound human, not “on brand”
  • Spark genuine excitement internally that shows up naturally in external conversations
  • Turn everyday employees into credible brand ambassadors without forcing participation or faking enthusiasm
Read Bio →
 
1:35–2:30 ET Data-Backed Storytelling: Using Facts to Anchor and Amplify Your Brand Story Featured

In a noisy, fast-moving environment, brand stories stick when they’re anchored in facts. In this session, Mike McDougall shares a practical approach to data-backed storytelling—using evidence to strengthen themes, clarify messaging, and increase credibility across stakeholders.

You’ll learn how to:

  • Use facts to support (not replace) compelling narrative
  • Turn data into clear themes and messaging that travels
  • Increase trust by grounding stories in evidence leaders can stand behind
  • Apply the technique across industries, org sizes, and audiences
Read Bio →
 
2:30–3:30 ET Telling Your Brand Story on Instagram: What Communicators Must Get Right in 2026 Featured

In this session, Jenn Herman, a leading global Instagram expert, breaks down how PR and communications leaders can use Instagram as a true brand storytelling platform in 2026. Moving beyond tactics, Jenn will focus on how features like short-form video, audience interaction, and AI support narrative clarity, credibility, and trust—so brands communicate with purpose, not noise.

Key Takeaways (Executive-Focused)

  • Clarify brand narrative at scale — Learn how to ensure Instagram content reinforces leadership messaging and brand values, rather than fragmenting them.
  • Build trust through consistency and visibility — Understand how storytelling choices on Instagram influence credibility with employees, stakeholders, and the public.
  • Align social storytelling with business objectives — See how Instagram can support reputation, culture, and engagement goals—not just follower counts.
  • Future-proof your brand presence — Gain insight into how emerging AI and platform shifts will impact brand storytelling in 2026 and beyond.
Read Bio →
 
3:30–4:15 ET FROM CONTENT TO COVERAGE: How Brands Actually Break Through in 2026 Featured

Session Description
In 2026, posting more content doesn’t mean more visibility. Brands are competing not just with each other—but with breaking news, creators, AI-generated noise, and shrinking attention. In this session, media personality Alison Maloni pulls back the curtain on how stories actually travel—what makes producers, journalists, and platforms pay attention, and why most brand messaging never leaves the building.

This session focuses on how communicators can shape stories that earn attention, credibility, and amplification—without chasing trends or begging for coverage.

Key Takeaways

  • Why most brand stories fail to gain traction—and how media really evaluates relevance
  • How to frame brand narratives so they travel beyond owned channels
  • What communicators misunderstand about “newsworthiness” in 2026
  • How to prepare leaders and spokespeople to show up when opportunity strikes
Read Bio →
 
4:15–4:45 ET Closing Wrap-Up: The Modern Brand Storytelling Playbook

A practical wrap-up connecting leadership, employees, and platforms—leaving attendees with clear priorities and next steps they can act on immediately.

What You Receive With Registration

A complete, professionally produced virtual experience—built for communicators who need brand storytelling to drive trust, alignment, and credibility.

  • ✓ Live access to the virtual event, attended from anywhere and delivered in real time.
  • ✓ Expert-led sessions on modern brand storytelling—including Instagram storytelling, employee-driven brand narrative, and leadership alignment.
  • ✓ All presentation slides and supporting resources from every session (where provided by speakers).
  • ✓ Certificate of Completion recognizing your professional development.
  • ✓ 12 months of on-demand access to the full conference recording.

SPEAKERS

Learn from seasoned professionals with proven real-world experience.

INTERESTED IN SPEAKING?

Contact Event Producer Charlotte Olivier

Steve Crescenzo Headshot

Steve Crescenzo

CRESCENZO COMMUNICATIONS

Steve Crescenzo is a leading voice in internal communication and employee engagement, helping organizations align leadership, culture, and storytelling. His work focuses on turning employees into credible brand ambassadors by equipping them with clarity, trust, and stories they can authentically share—without scripts or corporate jargon.

READ FULL BIO →
Mike McDougall Headshot

Mike McDougall

MCDOUGALL COMMUNICATIONS

Mike McDougall, APR, Fellow PRSA, is President of McDougall Communications and a nationally recognized expert in brand storytelling and strategic communication. He specializes in data-backed storytelling—helping organizations use facts and insights to strengthen credibility, sharpen messaging, and amplify narratives that resonate with stakeholders across industries and markets.

READ FULL BIO →
Jenn Herman Headshot

Jenn Herman

INSTAGRAM EXPERT & AUTHOR

Jenn Herman is a leading global Instagram expert who helps brands and communicators use social platforms as strategic storytelling tools—not just marketing channels. Her work focuses on narrative clarity, credibility, and trust, helping organizations align social storytelling with leadership messaging and long-term brand goals.

READ FULL BIO →
AlisonMaloni

Alison Maloni

COMMUNICATIONS STRATEGIST & MEDIA COMMENTATOR

Alison Maloni advises leaders and organizations on how to communicate with clarity, credibility, and confidence in high-visibility and high-pressure environments. Her work focuses on executive communication, reputation management, and helping organizations tell their story in ways that resonate with the media, stakeholders, and the public.

READ FULL BIO →

Produced by The Event Nexus

Professional development built for today’s communicators.

Founded in 2023, The Event Nexus produces focused, expert-led virtual conferences and workshops for communication, PR, marketing, and corporate affairs professionals. In a short time, our programs have reached 2,000+ communicators across hundreds of organizations, delivering practical training designed for real-world decision-making—not theory.

We work with experienced practitioners and respected thought leaders to create learning experiences that are clear, credible, and immediately useful.

Every program is designed to help communicators perform when the stakes are high.

What Past Attendees Say

Feedback from communicators who’ve attended previous Event Nexus programs.

“Practical, well-paced, and immediately useful. This helped our team tighten our narrative and stay consistent across leadership, employees, and social.”

Director of Communications
National Healthcare Organization

“This wasn’t ‘marketing storytelling.’ It was credibility and trust. The employee storytelling session alone was worth it—and gave us a playbook we can actually use.”

Senior Manager, Corporate Communications
Global Financial Services Firm

“High-quality production and strong content. I appreciated the executive-level framing and the forward-looking focus on platform changes and AI in 2026.”

Communications Lead
Public Sector Organization

Elevate your Internal Communications: 3 Steps to Connect with your Audience
FREE VIRTUAL WORKSHOP
Elevate your Internal Communications: 3 Steps to Connect with your Audience
Join us for this free virtual event: listen better, fix what’s broken, and execute with impact.
October 23, 2025
1:00pm - 2:30pm EST
VIRTUAL WORKSHOP
FREE VIRTUAL EVENT
Register Here
Crisis Comms Virtual Event - Square-2
Virtual Conference
Crisis Communication Virtual Conference
This event will give you and your team the frameworks, examples, and tools to stay calm, communicate clearly, and lead effectively — no matter what unfolds.
December 11, 2025
12:00pm - 4:30pm EST
VIRTUAL CONFERENCE
Event Recording Included
Register Here

Strengthen Your Brand Before the Next Moment Defines You

Join fellow communicators and brand leaders for a focused, content-first virtual conference on narrative clarity, internal alignment, and building trust through storytelling—across leadership communications, employees, and modern platforms in 2026.

REGISTER NOW

Frequently Asked Questions

Is this event live or on-demand?

The conference is delivered live. All registrants will also receive access to the full on-demand recording after the event.

Can I register a team?

Yes. Team registration options are available for groups of 2–5 and 6–10 attendees. Each registrant receives full access to the live event and recordings.

What if I can’t attend the full event live?

You’ll still receive access to the complete on-demand recording, allowing you to watch sessions at your convenience.

Will I receive a certificate?

Yes. All attendees will receive a Certificate of Completion following the event.

Who should attend this conference?

This event is designed for corporate communicators, PR professionals, internal communications leaders, and anyone responsible for shaping and aligning brand narrative across leadership, employees, and external audiences.

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